Here is your opportunity to reach the mature market with unprecedented results, efficiency, and ease. You will benefit from exposure in our premiere mature publication by showing an interest in our very attentive readership. In fact, with our new focus on The Senior News' web presence... your advertisement will go worldwide!
The Senior News currently has subscribers in over 35 different states. The quality content and over 30 years of consistency have yielded a tremendous amount of goodwill, trust, and loyalty from our valued readership. You can now take this opportunity to introduce yourself to our loyal readership base and the many new readers that will be realized from across the country through our new web pages.
With more and more Boomers turning 50 every day and ever-increasing life spans, our mature market will continue to realize substantial growth. Position your message as Senior Friendly now!
First, it was YUPPIES. Then it was DINKs (Double Income, No Kids.) Now, it's the buying power of OPALS (Older People with Active Life-Styles) that's capturing the attention of America's service industries. This trend should come as no surprise to even the most casual observer of the senior boom. The percentage of older people has increased 300 percent. Unprecedented increases in life expectancy and the time spent in retirement promise to keep our nation's marketing effort focused on the older population.
In other words, the retirement stage that used to comprise 3% of one's life has expanded to 20%.
There's not just more seniors, but more seniors with more money. Accounting for over $800 billion in assets, these mature consumers spend over $160 billion annually on discretionary items like travel, cars, jewelry, and cash gifts to the kids. OPALS represents a new and growing group of seniors who are healthier, wealthier, and more active than at any other time in the history of mankind. Even better, 76 million baby boomers are poised to follow today's 33 million elders into retirement.*
Can your business prosper from these trends? Can you reach this market? Newspaper ads rank higher than radio and television when it comes to "reader believability". The Senior News will allow you to penetrate this market through our integrity with this loyal customer base.
Save time and money by utilizing The Senior News to target your advertising message and realize greater results from your advertising budget!
Contact us for more information or to receive your Senior News Media Kit today!